OUR STORY
who is Joelle?
Hi! It's nice to meet you. I'm Ashley Joelle Yates and "Joelle's" is a dream come true.
My middle name is the combination of my two great-grandmother's names--JoAnn and Ella.
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I discovered a love for baking and decorating at ten years old when I spent a day at my friend Jessie’s house learning from her mom Lane Ann Miller. I was hooked. That same year I became my family’s go to birthday cake baker. At fourteen, I received payment for my work for the first time. By the time I was a junior in high school, I was making so many cakes for people in the community, that I had my own little business running from my family’s kitchen.
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I graduated from Lipscomb University in Nashville, TN with a BBA in Business Management in 2014. During my time in Nashville, I was able to take classes at Sweetwise, and worked for the Painted Cupcake in Green Hills. In 2015, my husband and I moved back to Hopkinsville, and I immediately began planning for what now is Joelle’s.
the creation of Joelle's
In February of 2016, we finally opened Joelle's Bakery and Cafe. At Joelle's we value quality in product, design, and environment. We hope Joelle's is a place you walk into and feel transported from the troubles of life. We hope Joelle's can lift your spirits and remind you that life is worth celebrating.
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We value celebration, because Joelle's is proof of dreams and hard work coming to fruition.
We want you to feel at home here because home is where it all started.
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Hi, you are always welcome to Joelle's!
